Boosting private bookings for Young's
Client
Young's
Service
Paid media
Technology
Google Ads
2k+
conversions on Google
15%
conversion rate
97.5k+
of the target audience were reached by LinkedIn
The Opportunity
With a huge selection of beautiful private rooms to hire in prime London locations, Young’s were keen to boost awareness of their spaces, and fulfil their potential over the summer months. Propeller knew paid media would provide the best opportunity for expanding their reach and drive their booking enquiries.
Propeller developed a two-fold strategy to propel Young’s conversion rates to the next level.
The Solution
After scoping the target audience and conducting keyword forecasting, we ran two paid media campaigns across two channels: Google Ads and LinkedIn.
The LinkedIn campaign is focused on increasing corporate booking enquiries for their meeting rooms within their premium pubs. This campaign has 2 advertising formats: Sponsored Content and InMails to directly approach potential customers and offer a more personalised experience, including executive assistants, office managers & event planners.
Meanwhile the Google Ads campaign focused on two of their most iconic pubs: Smiths of Smithfield, City of London and The Dog and Fox, Wimbledon. The focus for the Google Ads campaigns was to highlight some of the best features of these stunning locations. For Smiths, we promoted their free-flowing bottomless brunches and rooftop drinks with sweeping city views. At The Dog and Fox, we encouraged wedding enquiries for their versatile space, private bar and bespoke packages.
