Mobile-first website delivers an exceptional user experience

Young’s, a historic British pub company with over two centuries of legacy, operates 223 Young’s sites and 48 City Pubs across London and the South of England. Their central website, youngs.co.uk, serves as the digital gateway to this network, allowing users to book tables, reserve hotel stays, discover events, explore sustainability practices, browse career opportunities, and stay updated on live sports and seasonal menus.

 

The challenge was creating a user-centric website that caters to a broad audience—ranging from London locals looking for a pub night, to travellers booking stays and job seekers exploring new opportunities. The goal was to deliver a seamless, intuitive digital experience that reflects Young’s rich heritage while embracing modern functionality.

During the Discovery phase, Propeller worked closely with the Young’s team to define the project’s core objectives. Together, they identified the website’s key requirements and brainstormed ideas to ensure the website was not only functional, but genuinely useful to its users. The goal was clear: to build a website that excelled in design, performance, and functionality, while meeting critical standards for speed, accessibility, and SEO.

The new Young’s website delivers an exceptional digital experience, thanks to several key implementations. With over 70% of visitors accessing the site from mobile devices, a mobile-first design was prioritised to ensure responsiveness and optimisation. By leveraging the latest headless technology, the site achieved outstanding scores in performance, accessibility, and SEO, enhancing both search engine visibility and the overall user experience. Additionally, advanced analytic tools were integrated to provide actionable insights, enabling continuous optimisation and improved conversion rates.

 

The result is a seamless blend of user-centric design and brand story-telling, meeting the diverse needs of Young’s audience. Visitors are engaging more deeply with enhanced content, easily browsing menus, planning visits, and transitioning to venue-specific sites.