Engaging a growing community
Client
Russell Partnership Collection
Service
Web development
Technology
Wordpress
72%
increase in number of new users
64%
rise in overall page views
33%
increase in visits to consulting pages
The Opportunity
The Russell Partnership Collection was established with the vision to create a positive difference across the Food and Hospitality sector. They are now the UK’s leading Food and Nutrition, Hospitality and Technology Collection. Their successful impact on over 600 clients across 30 countries validates their glowing reputation.
When the team at Russell Partnership decided their existing website did not accurately represent their global brand, they tasked Propeller with redesigning and rebuilding it to better communicate their services.
The Solution
To enhance the user experience, we incorporated interactive elements and adhered to UX best practices, creating a modern interface that meets Web Content Accessibility Guidelines (WCAG) 2.1. This ensures an engaging and inclusive experience for all users, regardless of their abilities.
Our key objectives included raising brand awareness for each sector of the business, ensuring effortless navigation, and delivering a memorable UX/UI. Additionally, we introduced an Arabic version of the website, expanding its reach and accessibility to a wider audience.
