A digital destination for a world-class waterfront
Client
Porto Montenegro
Service
Web Development
Technology
Wordpress
25%
average bounce rate reduction
The Opportunity
Porto Montenegro is a full-service marina and luxury waterfront residences offering over 450 superyacht berths alongside world-class service and amenities.
Propeller was brought in by Porto Montenegro to design a visually stunning website that oozed the luxury of the community. It needed to make it easy for users to discover Porto’s vast range of offerings via a logical and intuitive sitemap and navigation. Importantly, it needed to actively encourage users to make enquiries and contact the Porto teams.
The Solution
We designed a site that allowed Porto Montenegro’s stunning visual to shine with large image regions separated by ample white space. We incorporated brand elements & subtle animations to each region to bring movement to the pages whilst maintaining a strong brand presence.
We crafted a navigation which logically divided Porto Montenegro’s offerings into common-sense categories laid out in a stylish full-page navigation. We built a dynamic enquiry system that enabled a user to discover the most relevant enquiry form at any point on the user journey by navigating through one or two simple options.
