A digital-first launch for a premium golf apparel brand

PLT Golf is transforming the premium golf apparel industry with high-performance products that marry innovation with philanthropy: donating 50% of profits to meaningful social causes. To establish its brand, raise awareness, and drive both membership sign-ups and product sales, PLT Golf partnered with Propeller for a high-impact, digital-first launch. The goal was to solidify the brand’s presence and position it effectively in a competitive market.

To position PLT Golf effectively in a competitive market, we developed a bespoke digital roadmap highlighting its unique blend of high-performance products and philanthropic mission.

 

We began by conducting a thorough brand audit, defining the target audience, and analysing industry competitors. This process revealed key opportunities to establish PLT Golf as a market leader.

 

With a strong foundation in place, we crafted a content strategy that aligned with PLT Golf’s premium brand identity, focusing on LinkedIn, Instagram, and X for the launch. A targeted media plan was developed to optimise spend, while a tracking system was set up to monitor performance.

 

To amplify the launch and extend the brand’s reach, we leveraged social media and influencer partnerships. A detailed content calendar and influencer briefs ensured that each partnership was impactful and on-brand.

 

In just four months, PLT Golf saw significant growth across key digital metrics, proving the success of our tailored digital strategy. The launch delivered exceptional results, demonstrating the power of a well-executed digital-first approach.