Staycations with Hall & Woodhouse

Client

Hall & Woodhouse

Service

Web development and SEO

Technology

Wordpress and Google

The Opportunity

Since 1777, Hall & Woodhouse has established their position as a front-runner within the drinks and hospitality industries. Starting with a dream to make a living out of beer, the family-run pub brand has expanded its reach, incorporating all-day dining and overnight stays at its historic pubs and hotels.

 

Hall & Woodhouse wanted to promote their venues that offer overnight stays beyond the ordinary. They wanted to start building content to show potential guests an experience rather than just a place to stay. With a plan to accentuate amazing locations and nearby attractions as part of the package, Hall & Woodhouse came to Propeller to develop their venues offerings online.

The Solution

Our designer created column regions to fit in all of Hall & Woodhouse’s new SEO-researched content, creating a new region to sit within the award-winning PDP template, which is used within the premium locations.

 

This involved keyword research around top activities in the chosen locations. As an extra touch, we also researched the distance of each activity from the nearest venue to give additional context for visitors. 

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