Staying Inn with Hall & Woodhouse
Since 1777, Hall & Woodhouse has established their position as a front-runner within the drinks and hospitality industries. Starting with a dream to make a living out of beer, the family-run pub brand has expanded its reach, incorporating all-day dining and overnight stays at its historic pubs and hotels.
Hall & Woodhouse wanted to promote their venues that offer overnight stays beyond the ordinary. They wanted to start building content to show potential guests an experience rather than just a place to stay. With a plan to accentuate amazing locations and nearby attractions as part of the package, Hall & Woodhouse came to Propeller to develop their venues offerings online.
Our approach
Our designer created column regions to fit in all of Hall & Woodhouse’s new SEO-researched content, creating a new region to sit within the award-winning PDP template, which is used within the premium locations.
This involved keyword research around top activities in the chosen locations. As an extra touch, we also researched the distance of each activity from the nearest venue to give additional context for visitors.
The Results
We created a dynamic new container for Hall & Woodhouse to present information to their guests about their staycation properties. By following the same style as their website, the new section is integrated seamlessly. The new regions enhanced visuals to improve information sharing.