A new chapter for the Celtic Collection
The Opportunity
The Celtic Collection is a family of luxury hotels and lodges, born in Wales from the legacy of the Celtic Manor Resort. Each venue has its own personality, offering something different to each one of their guests.
This project was the start of a digital transformation partnership between Propeller and leading hospitality group, the Celtic Collection. Following an unveiling of a new luxury hotel, we launched the new website to coincide with this opening. Echoing all the elegance and glamour of its historic setting, this luxurious space is home to a hotel, spa, restaurant and bar.
The Solution
We worked to convert the online experience into a leading digital destination for staying in the heart of Wales. Creating a brochure site to effectively showcase the stunning space, the team at Propeller connected it with a new booking flow within a bespoke WordPress template. The team also created sectional landing pages with a bespoke mobile experience, as well as SEO, content planning and turnkey content deployment to better grow brand awareness and drive discovery.
