Supporting a new venue launch with paid media

Brewhouse & Kitchen was established in 2013 with its first Brewpub in Portsmouth. The business was built on the ambition to create a place where it could inspire the world to become as passionate about beer as its people are.

 

Brewhouse & Kitchen wanted to generate awareness online to their new venue in Chelmsford, and for the relaunch of their Milton Keynes location. With goals to increase footfall and conversions to their fantastic venues, they came to Propeller to create a paid media campaign that raised awareness of the new venue opening, as well as increasing sign ups and visitors to both locations.

We implemented a two-phased approach to boost awareness across both locations. First, we focussed on optimising on-site content, through local keyword search and text optimisation for both venues. For Chelmsford, we also provided content guidelines for the venue landing page, including metadata.

 

For the second phase, we set up paid advertising; launching PPC and paid social campaigns set to run across 3 months.