Boosting Site SpeedwithImage Optimisation
Azzurri Group is one of the UK’s largest and most successful hospitality investment platforms. They operate two leading national Italian full-service brands, Zizzi and ASK Italian, and the UK’s leading quick-service Italian, Coco di Mama.
Always looking for ways to improve their customer’s experience, Azzurri Group came to Propeller wanting to boost their site speed. Propeller knew just the ticket to get their pages up to speed: image optimisation.
Our Approach
Propeller enabled all images to be automatically uploaded into the optimum image format for the web. This one-off update to the site not only changed the file types of the existing images, but has future-proofed future image uploads, too.
We chose image optimisation as our strategy as we know it has the potential to improve loading speed time across the board and improve overall Google Core Web Vitals scores.
Propeller has created a solution to add into current WordPress solutions to automatically optimise any image which is uploaded into the CMS and serve the correct modern image format in each browser.
The Results
20
%26
%- We collected these data insights through the Google Page Speed Insights tool.