Driving engagement for ASK Italian

ASK boasts a large family of over 65 restaurants across the UK, each with its own, unique community. A prominent brand of Italian restaurants, their inspiration always comes straight from the mother source itself, Italy.

 

Driving bookings was a priority for ASK. This brought new challenges and incentives to drive users to the website and into the restaurant. The ASK team wanted a solution that not only drove brand partnerships, but incentivised customers to use the offers to visit ASK restaurants.

We built a Christmas campaign page, which incentivised users to visit each day for a new offer or voucher. This “advent calendar” style encouraged users to visit the site each day, increasing the email database as the offers and deals were only given to users when they provided their email address.

 

Partnerships with the likes of Bloom & Wild and Eleanor Bowmer helped drive brand affiliation, and the advertised restaurant offers encouraged customers to visit their local ASK.