Uplift of 200%in conversions through CRO
Drawing its name from the Sanskrit-derived word for ‘peace’, Aman has strategically evolved over thirty years to become one of the world’s most intuitive and pioneering lifestyle brands. When experiencing Aman in any one of its 35 destinations, guests can expect a level of service and experience that is incomparable.
With the need to deliver a premium and personalised user experience as well as boost conversations, Aman came to Propeller for a solution. As with any challenge, we start with the user. Through a deep understanding of the user, a range of experimentation techniques and conversion rate optimisation we achieved a significant 200% increase in conversions.
Implementing A/B testing
Our team of CRO experts partnered with Aman to conduct a comprehensive analysis of their website. We implemented a series of A/B tests, experimenting with elements including booking systems, button wording, and overall site layout. These tests allowed us to measure the impact of different changes on user behaviour and conversions.
Why CRO?
CRO enables businesses to understand the small changes they can make to their website to make a big difference for their customers. As a result, it increases brand loyalty, sales and customer lifetime value. Through a strategic approach, user experience testing and in-depth data analysis, we identify conversion roadblocks and craft a user
journey designed to maximise conversions.
The Results
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Chat to us about our approach and find out how we may be able to help you.