Social Media
Marketing Agency
Whether you’re looking to launch your business on socials, run ads and anything in between, we develop social media marketing strategies that work alongside your wider digital goals.
Our Social Media Marketing Options
Our Search & Social Strategy Package is designed to elevate your brand’s online visibility through a holistic approach that combines both SEO and social media strategies. This package includes an Advanced Social Media Audit and an SEO Content Audit, providing valuable insights into your current performance. We conduct SEO keyword and hashtag research to ensure your content reaches the right audience. Additionally, you’ll receive a comprehensive Holistic Content Strategy that integrates SEO and social media efforts, along with a detailed 6-month content calendar that includes Stories and blog posts. This package is perfect for businesses looking to enhance their online presence and drive engagement across multiple platforms.
What is Social Media Optimisation?
Social Media Optimisation (SMO) is the optimisation of existing and new social content, in line with search, hashtag and audio trends. The past 12 months have seen a significant change in consumer behaviour and social app development, with consumers now using social media during the discovery phase for keyword and hashtag searches to find relevant content.
Brands must take an SEO and SMO approach to social, ensuring their content is optimised both within captions and in the content itself to increase visibility and discoverability. Propeller recommends a holistic approach, creating opportunities to be found in search results across social and search engines.
SMO Toolkit
Hashtags
Using a mix of popular and niche hashtags helps people discover your content when they search for those terms. Research trending hashtags but don’t overload your posts – aim for 5-10 relevant ones.
Keywords
Think of these as search terms people use on social media platforms. Including relevant keywords in your captions, bios, and video content can help people find your content when they search for those terms.
Trending audio
This is a big one on platforms like TikTok and Instagram Reels. Using trending audio clips in your content can piggyback on their popularity and get your content seen by a wider audience. It’s a fun way to join the conversation and add a layer of engagement.
Post at the Perfect Time
Identify when your audience is most active on social media and schedule your posts accordingly. Analytics tools can help you discover these peak times.
Engagement is a Two-Way Street
Don’t just broadcast, interact! Respond to comments, answer questions, and participate in conversations. Run contests and giveaways to generate excitement.
Encourage user-generated content
Run contests that ask followers to create content related to your brand.
Social Media Management
Our Social Media Management package provides a comprehensive solution for building and maintaining your online presence. It includes full account setup and optimisation, ongoing social media and content strategy, content creation and scheduling, daily community management, a monthly content calendar, competitor and market analysis, social listening, performance monitoring and reporting, and a target audience strategy.
Additionally, we offer optional social media advertising management to enhance your reach and conversions. This package is perfect for businesses seeking a full-service approach to engage with their audience and grow their brand effectively.
Influencer Marketing Strategy
Our Influencer Marketing Strategy Package is tailored to help brands effectively leverage the power of influencer partnerships. This package includes comprehensive Competitor Research and Comparison to identify key players in your industry and understand their strategies. We coordinate Key Performance Indicators (KPIs) to ensure your influencer campaigns are aligned with your business goals. Additionally, we provide targeted Influencer Discovery, connecting you with influencers who resonate with your brand and audience. This package is ideal for businesses looking to amplify their reach and impact through strategic influencer collaborations.
Target Audience Analysis
Target audience analysis focuses on understanding the specific group of users that a brand aims to engage with across various social platforms. This type of analysis helps us create tailored content, select the right platforms, and develop campaigns that resonate with your audience’s interests and behaviours, leading to higher engagement, followers, and conversions. It involves gathering detailed information about the audience’s demographics, psychographics, behaviour, and pain points, allowing for more effective and targeted marketing strategies.
Key Elements of Target Audience Analysis
Demographics
Age, gender, income level, education, location, marital status, and other measurable factors.
Platform preferences
Identify which social media platforms your target audience spends most of their time on.
Content preferences
Analyse what types of content your audience engages with most (e.g., videos, images, stories, polls, or long-form articles).
Engagement behaviour
Study how your audience interacts with brands on social media. Do they like, comment, or share posts? What time of day are they most active?
Needs and pain points
Understand what problems or interests your audience seeks to address on social media and tailor content accordingly.
Competitor analysis
Examine the audience of your competitors to gain insights into their engagement tactics and what resonates with shared target groups.
Propeller have always responded promptly which has been hugely appreciated, thanks to the team for their support and patience.
They are an innovative and excellent web agency, but I think what sets Propeller apart is the people. Easy to talk to, and always approachable.
The Propeller team has a deep understanding of the business and its goals. They really know our business and our pubs inside out.
We hit the jackpot with them. We continue to work with them as their support is so great. They brought a lot more to the table than just development.
Frequently Asked Questions
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