When your website fails to reach key performance indicators over an extended period, the chances are that you will need to replatform. Here are some warning signs to look out for:
Poor User Experience
If your site visitors complain about difficulties finding products or services, it may be time to switch to a CMS with more intuitive and user-friendly features to enhance. Slow loading speeds and challenging navigation are other issues that can contribute to a poor user experience and could deter potential customers from staying on your website.
Low Performance
When your website continues to follow best practices concerning key performance metrics, such as SEO, but it doesn’t seem to have the desired effect, it can be down to a problem with the current CMS. Look out for:
- Not ranking for top keywords
- Fewer conversions
- Increase in bounce rates
- Decrease in user traffic.
Security and scalability challenges
Increased security threats that lead to downtime for your site, or struggling to handle increased traffic as your company grows, can result in slower loading times or lead to system crashes.
Infrastructure Issues
Frequent infrastructure issues that bring higher maintenance costs and an inability to integrate your current CMS with third-party resources are sure signs that a replatforming is required.