Amazon SEO

This is the process of strategically selecting and incorporating relevant keywords into product listings to improve their visibility and ranking in Amazon’s search results. By optimising keywords, sellers can increase the likelihood of their products being discovered by potential customers.

Amazon listing optimisation will help with the following…

• Improving product and brand visibility
• Driving traffic to product listings
• Increasing Amazon product sales

Amazon SEO is crucial for sellers looking to succeed on the platform. It helps products stand out among competitors, increases visibility to potential buyers, and ultimately drives traffic and sales. With millions of products available on Amazon, effective SEO strategies can make a significant difference in a product’s success.

Why do you need an Amazon SEO agency?

An Amazon SEO agency becomes necessary when sellers require professional expertise to optimise their product listings and improve their visibility and sales on the platform. These agencies offer specialised knowledge and resources to navigate Amazon’s complex algorithms and competition, helping sellers achieve their business goals effectively.

We conduct extensive keyword research and strategically incorporate them into your product listings for maximum visibility. Amazon keyword research will provide a deeper understanding of the best keywords to target for a product listing. For best practice, target one keyword and one secondary keyword per listing. 

For those new to Amazon, it is advisable to target long-tail keywords. These are more specific search queries that typically have lower competition, and in turn, are easier to rank for. For example, instead of using ‘Flower seeds’, which is a general and more competitive keyword, you could use ‘Flower seeds for urban balcony gardens’, which would have less competition and therefore be easier to rank for.

Enhanced Content Creation

We create compelling enhanced content to showcase your products in the best possible light and drive conversions.

Our team optimises various elements of your product listings including titles, bullet points, descriptions, and back-end keywords.

Amazon gives vendors the option to add short bullet points to listings, enabling them to provide users with an overview of the product’s features and benefits. Propeller can assist with optimisation at this level with the help of our content creation team, who are keen to assist in any copywriting challenges. 

Ongoing Monitoring and Adaptation 

We continuously monitor your listings’ performance and adapt our strategies to ensure long-term success.

We start with a thorough consultation and audit of your Amazon presence to identify areas for improvement. No stone will be left unturned as we assess every area of your Amazon SEO strategy.

We conduct a three-stage approach with our audits:

1. Crawling: Examining targeted keywords and assessing their presence in product listings enables A10 to best classify products within its index and assign products to the Amazon filters.
2. Indexing: This ensures all product pages are validated by Amazon.
3. Ranking: Ranking assignment depends on how relevant your product is to the keywords indexed, if A10 doesn’t associate a keyword to a product, it will stand no chance of ranking. 

Based on our findings, we develop customised strategies designed to maximise your visibility and sales on Amazon. At this stage, we want to learn more about your business and what your main goals are. 

Implementation and Monitoring

We implement discussed and agreed-upon strategies, closely monitoring their performance, and making adjustments as needed to ensure optimal results. 

Continuous Improvement 

We believe in continuous improvement and are committed to staying updated with the latest trends and algorithms to keep your listings ahead of the competition.