Digital Analytics
Raw data can be complex and overwhelming, leaving you not knowing where to start. That’s where we come in. We’re a digital analytics agency, focusing on uncovering the insights that will generate results for your brand. With our digital analytics services you’ll unlock the power of your data, translating it into actionable insights that drive smarter decisions. Optimise performance, maximise revenue, and personalise digital experiences – all with our analytics solutions.
Our digital analytics services
From a clear picture of your users’ behaviour, data visualisation and custom dashboards – we help you make sense of your data which in turn enables you to make data-driven decisions that have a real impact on the bottom line.
Web analytics
Basic traffic reports only tell part of the story. We delve deeper into your website’s analytics to uncover the hidden gems of user behaviour. We analyse key metrics that paint a vivid picture of how visitors interact with your site including time spent on page, scroll depth, sources of traffic and conversion rates at various touch-points.
User behaviour mapping
With User Behaviour Mapping you’ll be able to see exactly how visitors navigate your website, click by click, scroll by scroll. We utilise advanced tracking tools to visualise user journeys, creating a heat-map that reveals visitor behaviour patterns in great detail. This visual insight helps you identify friction points and optimise the user experience for better conversions.
Data visualisation
We transform complex data sets into clear, compelling visuals like charts, graphs, and dashboards. We help you make sense of the data in a way that is easy to understand, digest and ultimately allows you to make decisions with. Identify trends, patterns, and outliers with ease.
Google analytics expertise
Google Analytics is a powerful tool, but unlocking its full potential requires expertise. Our team are Google Analytics certified, confident in navigating the platform and using it to your advantage. We leverage GA to help you track, measure, and optimise your online performance.
Our approach to digital analytics
Analytics set up review
We conduct a comprehensive review of your current analytics set up, making sure everything is set up the way it’s supposed to be and everything that needs to be tracked is being tracked.
Bespoke dashboards
We create custom dashboards that show your key metrics and KPIs in a clear, visual format. This allows you to monitor performance at a glance, identify trends quickly and make data-driven decisions.
On-going optimisation
We help you with ongoing optimisation, ensuring your analytics setup remains effective and delivers the insights you need to stay ahead of the curve.
Hear it from our clients
They work as if they’re an extension of our team. The team is invested in our project — they truly want us to accomplish our goals.
Stephen Nason, Boy Smells
Propeller have always responded promptly which has been hugely appreciated, thanks to the team for their support and patience.
Christie Valone, Celtic Collection
The Propeller team has a deep understanding of the business and its goals. They really know our business and our pubs inside out.
Jenny Alcock, Young's
They are an innovative and excellent web agency, but I think what sets Propeller apart is the people. Easy to talk to, and always approachable.
Rosie Akenhead, Hall & Woodhouse
Frequently Asked Questions
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