Location Department has been the premiere resource for photoshoot locations in the New York City area and beyond for decades. The agency sought a relaunch and rebrand to elevate their online presence that matched their level of service and the standards of the fashion industry. A partnership was fused with Propeller to rethink branding, design, content strategy, and overall user experience, so producers and photographers could browse through the 1000s of beautiful properties to book for all means of fashion, film, and advertising needs.
We assessed Location Department’s requirements from a perspective of both functionality and form – creating a captivating and engaging design that was also intuitive and heavily optimised for complex search queries. A discovery period with the agency revealed the many different scenarios experienced by their audience in the quest for the perfect property, informing our design and development to be fully immersed with every type of user, particularly a producer in the fashion industry. With this information, we married clean design with highly intelligent development.
