The Opportunity

Designing thedigital pub presence

The Opportunity

From ancient, oak-beamed village inns to east London underground cocktail bars, Young’s has been running some of the country’s best pubs for nearly 200 years.

Propeller is proud of our over 15 year relationship during which time we’ve worked on 225 websites encompassing their central site and all of their managed pubs & hotels, along with ongoing performance campaigns.

ClientYoung's
PlatformWordpress
ServiceHospitality
****Our approach****

Our approach

We launched SEO campaigns, including keyword research, content creation and reporting during key seasonal periods. For example, over Summer we ran pub garden campaigns to highlight their beautiful outdoor venues.

We developed a bespoke API solution for Young’s Design My Night booking system – totally unique to the pub company and industry-leading. This enables customers to make more specific bookings at their favourite local.

After the pandemic we focussed on driving bookings on an upwards trajectory with well planned and executed PPC campaign for the Rugby Six Nations.

Alt Device Image
Alt Device Image
Alt Device Image

The Results

2k

+
conversions on Google

14

%
increase in conversion rate

97k

+
of the target audience has been reached

Find out more

Chat to us about our approach and find out how we may be able to help you.