Propeller Launches New Magento Website for Charles Fish (Pawnbrokers and All-round Jewellery Experts)

This family run business opened its doors back in 1830 as pawnbrokers and all-round jewellery experts; such field expertise led to the creation of Charles Fish in 2006. With more than 180 years of experience in the industry, they take pride in their exceptional customer service and luxury offering.

Propeller partnered with the team at Charles Fish to create a multi-brand Magento eCommerce solution focused on optimal user experience while showcasing their stunning jewellery selection at its best. Platform-wise, Magento seemed like the perfect fit for Charles Fish – a feature-rich eCommerce platform that offers merchants complete flexibility and control over the functionality of their online channel. Magento’s SEO features, catalogue management, powerful marketing tools and international support allow their sites to provide unrivalled shopping experiences for their customers.

Content-wise, the site is also integrated with Pursuit, a full integration solution into Magento that takes care of orders and customers sync, two-way stock level updates and full product catalogue population. The result? An advanced piece of development that assists with site processes for Charles Fish.

The site launched at the beginning of December and its data-driven design and user experience are giving Charles Fish fantastic conversion results already. At Propeller we continue to work with Charles Fish on a monthly basis, either implementing monthly site updates, planning new projects or being an active part of their business.

We are absolutely thrilled to have worked with the team at Charles Fish in this exciting project and we are confident this is only the beginning of a long and fruitful relationship with them.You can visit (and maybe treat yourself?) here.