We’ve recently launched our friends at Lobster Kitchen’s new site

and are delighted at the feedback received so far!




Lobster Kitchen was carefully and extensively researched by Abigail and Valeria, whose love of fresh, authentic lobster dishes led them up and down the coasts of New England and Canada in search of the best possible product.

Propeller partnered with Lobster Kitchen to create a high-impact site that would primarily provide the user with an enjoyable and unique browsing experience, whilst also communicating the client’s belief in the importance of sustainability. The result was a site with a beautifully illustrated landing page and dynamic regions, designed to communicate the origins of both the Lobster Kitchen concept, and of the product itself.

The end result is a site which has been nominated for 2 prestigious design awards – the CSS Design Awards and AWWWARDS for design, creativity and innovation online – and represents a playful and quirky interpretation of a product that many people often consider inaccessible.