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Writing Stand Out Subject Lines

Crafting the right subject line may seem daunting, but by breaking it down into smaller steps you’ll land on just the right phrase to increase your open rates.   An old favourite eConsultancy article of ours reveals the six most popular places people check their emails: in bed, on public transport, in cafes, in stores, at...

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London’s Christmas Party destinations

The season of celebration is here… Have you been given the task of sorting out the work Christmas party? Are you getting a bit hot under the collar and feeling the pressure? Don’t worry, we’ve got it covered with a selection of London’s…

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The Digital Facilitation of Shared Economy

The concept of shared economy draws people all over the world closer together; offering opportunities that have not previously been within reach. And this rise has gone hand-in-hand with the exponential expansion of the digital sphere.   The ever-shifting world of digital is forcing a change in expectations around traditional business models and rewriting existing...

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8 Ways to Communicate your Christmas Offer Online

Since 2002, Christmas bookings have increase by an incredible 200% . With 72% of firms now throwing a Christmas party, at an average amount per person of…

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The Development of Artificial Intelligence

Artificial Intelligence (AI) has been developing rapidly…   From Siri or Google Assistant predicting your daily commands based on previous web searches to driverless cars. The scope of how AI can be implemented in our lives is almost endless. Currently, AI is limited as it is delegated to perform straight forward tasks such as facial recognition or...

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Customer Loyalty: Reward engagement

Loyalty programmes (LP’s) are everywhere. You’ve probably got at least 5 loyalty cards on you this very second…   LP benefit the customer and the brand LP’s are mutually…

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The Internet of Things – A Journey

Have you ever wanted your alarm clock to wake you up at 6am with a perfectly brewed coffee next to you?   Have you ever wished that your car would automatically email your colleagues if you were late for a meeting? Wouldn’t it be nice, if before you ran out of household staples,…

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Omnichannel: Digitising the Retail Space

With an emphasis on and growth of the omnichannel approach, the gulf between the eCommerce landscape and physical store space is narrowing.   The high street is beginning to embrace digital, transforming how consumers shop in…

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How to make customers buy

How to make your customers happy? // eCommerce edition

The key to sales is satisfied customers. They have a good experience, they like the product and they’ll probably buy again. But how do you make your customers happy?  We’ve put together a quick checklist of ways to…

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Maximise on your location // Big Data

In this world filled with Big Data, companies are jumping at the opportunity to target customers based on lifestyle.   Big Data allows businesses to learn more about emerging trends, human behaviour and, in turn, help decision makers to choose strategic moves for their company. Using Big Data gathered via location services, on mobile devices,...

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