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The Development of Artificial Intelligence

Artificial Intelligence (AI) has been developing rapidly…   From Siri or Google Assistant predicting your daily commands based on previous web searches to driverless cars.…

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Customer Loyalty: Reward engagement

Loyalty programmes (LP’s) are everywhere. You’ve probably got at least 5 loyalty cards on you this very second…   LP benefit the customer and the brand LP’s are mutually beneficial; they offer customers a good deal whilst also making them feel valued and allowing companies to gather useful data to tailor their marketing and ultimately...

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The Internet of Things – A Journey

Have you ever wanted your alarm clock to wake you up at 6am with a perfectly brewed coffee next to you?   Have you ever wished that your car would automatically email your colleagues if you were late for a meeting? Wouldn’t it be nice, if before you ran out of household staples, a push...

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Omnichannel: Digitising the Retail Space

With an emphasis on and growth of the omnichannel approach, the gulf between the eCommerce landscape and physical store space is narrowing.   The high…

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How to make customers buy

How to make your customers happy? // eCommerce edition

The key to sales is satisfied customers. They have a good experience, they like the product and they’ll probably buy again. But how do you make your customers happy?  We’ve put together a quick checklist of ways to ace that customers satisfaction.   1. Be Transparent…

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Maximise on your location // Big Data

In this world filled with Big Data, companies are jumping at the opportunity to target customers based on lifestyle.   Big Data allows businesses to learn more about emerging trends, human behaviour and, in turn, help decision makers to choose strategic moves for their company. Using Big Data gathered via location services, on mobile devices,...

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The future of beauty and technology - the sky is the limit

The Use of Technologies in the Beauty Sector // Part 3

After looking at the different technologies the beauty sector has adopted, what’s in store for the future?   With the tides turning, L’Oreal’s chief executive Jean-Paul Agon couldn’t agree more that technology is the future for beauty…

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Digital Tech Jargon Explained

Jargon Busting

Our most used tech phrases explained: Propeller’s jargon busting guide   Know the difference between your CTA, CRM and CMS? Welcome to the part 1 of the Proptionary with your ABCs … and an RSU…   ADWORDS AdWords is an advertising service owned by Google which allows businesses to buy for advertising space amongst the search...

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The Use of Technologies in the Beauty Sector // Augmented & Virtual Reality

The idea of virtual reality was introduced in Part 1 with L’Oreals App, Make up Genius.   Working from an algorithm…

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The Use of Technologies in the Beauty Sector // Part 1

“Digital and Beauty are a perfect match”   Technology is causing consumer behaviour to change faster than ever with a dramatic shift from in-store to on-line purchases.   With cosmetics being tactile in nature, traditionally customers have wanted to ‘try-before-they-buy’, but within the era of advanced technology, customers are now becoming dissatisfied…

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