Making PPC and Google Partners work for you

WHATEVER THE REASON, PPC IS A TRIED AND TESTED WAY OF CONNECTING WITH YOUR CUSTOMERS.

There are times throughout the day when we have moments of intent or ‘Micro-Moments’ as Google likes to call them. ‘They’re the moments when we turn to a device… to take action on whatever we need or want right now’.

Like seeing a pair of shoes and thinking I HAVE to have them. Or, feeling like the summer never came so searching last-minute holiday deals. At moments like these, we need to be there, ready to meet our customers.

PPC (pay per click) advertising is a measurable form of advertising that can give you almost immediate results. It is a proactive way that you can seek out customers in their digital landscape. Used alongside organic Search Engine Optimisation, you can use PPC to connect with customers at these Micro-Moments.

36% OF PEOPLE DON’T REALISE THAT GOOGLE ADWORDS ARE ADS*

With only a small ‘Ad’ symbol in the left hand corner identifying the search engine result as a paid ad, there are still a lot of users who don’t know the difference between paid and organic results.

BE AT THE TOP OF THE SEARCH

PPC ads appear at the top (and bottom) of the SERPS, above the organic search results. Featuring in this prime real estate area will get your business noticed.

YOU’RE IN CHARGE OF THE COSTS

Big or small, PPC can work for a range of budgets. Campaigns can be managed at overall campaign level or by daily limit. By monitoring the campaign, you can continue to optimise your ads to be more effective, improving the quality score of the ad and driving down the cost.

YOU PAY FOR WHAT YOU GET

They click, you pay. And as you’re only paying for the people who click on your ad, you know you’re only paying for the people who are interested in your product or service.

INCREASE YOUR WEBSITE TRAFFIC

PPC is an effective way of building brand awareness and driving traffic to your website. Great news for new domains which can take months to propagate by organic SEO alone.

TARGET YOUR AUDIENCE WITH A RANGE OF AD TYPES

There are a range of ad types from search to display and video. You can tailor your ads to suit your demographic choosing when and where your customers see the ads.

Although PPC is straightforward by nature, setting up and monitoring campaigns is a little more difficult. To optimise your campaigns, improve the quality of your ads, maximise ROI, a dedicated PPC expert is a sensible solution.

Here at Propeller, we are a certified Google Partner which means our in house PPC team have completed extensive training and are experts in their field. We work closely with Google on all campaigns to refine our ads, having access to the latest products before they’ve even been released.

Be there ready, when your customers are searching for you. You need to go looking for them or someone else will.

Let us show you how. Get in touch here

• https://econsultancy.com/blog/64808-36-of-people-still-don-t-realise-that-google-adwords-are-ads/