Jack Daniel’s and Young’s campaign success

Throughout July and August, Young’s Pubs are giving their customers a flavour of life on the other side of the Atlantic Ocean. This is in tandem with a competition for two lucky people to explore Tennessee. They will get a chance to sample the ‘soul’ that makes the area so special, as well as a full exploration of Jack Daniel’s distillery.

This global partnership is cemented by the incredibly strong campaign that Young’s are running.

Three weeks into the two-month competition – 70,000 people have already entered online. This level of interaction is unprecedented for a chain of pubs, and highlights the significant growth of the brand.

A notable competition needs an effective home. That’s why we created a unique page with stunning graphic design to really engage with customers. As well as this, Young’s are running a banner across their website to fully immerse viewers of the site in the Tennessee way of life! Ease-of-use, simple, clear design have allowed this competition to be the success it continues to be.

Through the use of our custom eMarketing platform, we were able to simplify the customer journey by pre-populating entry details into the competition page. The customer then had a two-click entry into the competition, and became one step closer to getting on a plane to Tennessee. Through this technology, we believe the conversion rate from page-clicks to entrants was extremely positive.