Amerifine is an omni-channel retail platform dedicated to showcasing the finest American-made luxury products. With over 40 premium brands and hundreds of beautiful items, from fine jewelry to grand pianos, it offers an exceptional shopping experience.
Propeller partnered with Amerifine and Construct London to bring this vision to life, delivering a bespoke Shopify Plus platform, a custom loyalty program, and advanced features like pre-ordering and exclusive member access.
As Faye Mythen the founder described: “We want our purchases to be supporting the economy and to be supporting America. We want to start doing something proactive, people want to do something even if that’s supporting American goods, American luxury creations that are made on American soil, it’s something that is massive. We can put our dollars where our values are, and a lot of American shoppers are going to want to do the same.”
Key deliverables:
- Design continuity based on initial creative work from Construct London.
- Development of a custom multi-brand eCommerce theme on Shopify Plus.
- Tailored loyalty program setup on Loyalty Lion for ‘The Morgan Club,’ with custom tiering and an educational page design.
- Klaviyo integration for personalised, data-driven email campaigns.
- Gorgias customer service integration with chat and form tracking for a seamless customer experience.
- Sophisticated product pages showcasing detailed vendor and brand content.
- Pre-ordering and exclusive access features for Morgan Club members through integrated postal campaigns.
- Custom brand-led landing pages using advanced content blocks.
Amerifine combines luxury, craftsmanship, and the best of American-made products, offering customers a curated shopping experience.
Ready to elevate your brand with a bespoke eCommerce experience? Contact Propeller today to learn how we can help bring your vision to life and revolutionise your digital presence.
