Gourmet caviar presented in a luxurious, minimal design showcasing their finest collection

Luxury in taste and design

Volzhenka is a family-owned business based in the South-West Russian region of Astrakhan, world leaders in breeding and producing best in class caviar.
Propeller's aim was to launch a platform to introduce this international market and help create a global following for this brand steeped in Russian heritage.

Services: Responsive, eCommerce platform, Custom Blog

Website Objectives

Volzhenka's aims for their new website were to provide an elegant design for a responsive site; translate the luxury brand's vision to an online environment; integrate their social media and encourage following with a live Instagram feed and social share buttons; and provide a comprehensive CMS control of their product collection and brand engagements.

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What We Delivered?

Built on Propeller’s bespoke platform, PropShop, we delivered a chic and minimal design which perfectly reflects the exquisite brand aesthetic. Through the incorporation of brand created visuals, we showcased the exclusive luxury products. Incorporating dynamic visuals on the mega menu, we enhanced the consumer journey through the site providing a visual guide. This was supported by the inclusion of a full-bleed banner and clear calls to action directing the user through the Volzhenka experience.

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Responsive Build

A beautiful responsive layout provides the user with flexible accessibility to view the website from all platforms. Detailed Integrations include: Paypal, SagePay, and Instagram. To expand the brand to a new market, we are excited to be working on the launch of the Russian language website...coming soon!

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