What we did
It was the rich roots of the brand’s ancient Chinese heritage that was at the heart of this design, creating an immersive experience that showcases the brand’s fresh and exciting content and allowing every visitor to the website to become a part of "The World of Ping Pong Dim Sum".
A responsive design that allows visitors to explore the website and book a table with key content prioritized on smaller devices.
The website encourages a premium user experience, by way of a simple and clear navigation, robust data capture and strong CMS controlled call to actions for menus, parties, master classes and more.
The main approach was to encompass a bookings console on all key pages so as to encourage a high conversation rate, but also offering visitors the chance to view the variety of menus across the website