The Italian based cycling apparel brand PEdALED recently launched its brand new responsive website with us. The website is split into two key areas; shopping and editorial. The responsive build offers a seamless experience across all devices and the editorial side of the website gives a great insight into the PEdALED customer and the brands ethos.
The homepage of the PEdALED website gives an immediate insight into the offering of the brand. The hero rotation is CMS controlled and gives the user a visual representation of the product and categories available on the site.
The Products displayed on the homepage are CMS controlled, enabling the PEdALED team to keep the content fresh and push new collections.
The stories section is the blog area of the site. Kitted out with an Instagram integration, PEdALED can post approved pictures from their customers and fans. The area is also used to give an insight to the PEdALED brand, its ethos and its events.
The Shop category structure is built around a two tier product categorisation hierarchy giving the user an easy to use shopping experience. With the addition of filters on the category level the user is able to simply find the cycling garment they are looking for.