Orlebar Brown

Orlebar Brown

“Not just a swim short, but a short you can swim in”

Adam Brown was inspired to create a timelessly flattering tailored swim short after realising men's swimwear lacked inspiration.

Adam created a tailored short which could be worn by the poolside but more importantly was stylish enough to be worn in the resort too.

We have worked very closely with Orlebar Brown since their first website in 2007 featuring the original Bulldog and Setter styles to the full global Ready to Wear digital flagship you see today.

www.orlebarbrown.co.uk

Website Objectives

Orlebar Brown’s aims for their new website were:

  • To improve user experience on tablet and mobile
  • To increase transactions and revenue on mobile and tablet
  • To target new audiences
  • To ensure a quick and efficient site on all devices
  • To create a fully customisable homepage to help showcase new products and portray the Orlebar Brown philosophy
Website Objectives
Orlebar Brown

“The launch of the responsive site in April 2014 has seen a 50% increase in transactions & an 80% increase in revenue compared to April 2013 for mobile and tablet users”

What We Delivered

We worked alongside Orlebar Brown from planning right through to the launch of their responsive eCommerce website.

The launch of the responsive site in April 2014 has seen a 50% increase in transactions
& an 80% increase in revenue compared to April 2013 for mobile and tablet users.

We targeted new audiences by launching the French version of the website, displaying all content on the desktop site and on all devices, and redesigned the user flow on the homepage. This resulted in a 90% increase in new visitors for April 2014 compared to April 2013.

Our performance team worked on minimising page load times, as a result both the Category and Homepage now load 50% quicker. We also ensured images were optimised for mobile users.

We customised Orlebar Brown’s CMS to create a flexible and scalable website, giving them the freedom to build their own homepage. The CMS allows Orlebar Brown to define how an image displays on mobile devices.

What We Delivered

Third Party Integrations

We work with Orlebar Brown to deliver sophisticated integrations with multiple 3rd parties including (but not limited to); Netsuite, Feefo, PayPal, Criteo, and many others. Not only do we manage the relationship between these various parties we ensure these are optimised to ensure a smooth flow of data from the website without affecting site speed.

Third Party Integrations