What We Delivered
We worked alongside Orlebar Brown from planning right through to the launch of their responsive eCommerce website.
The launch of the responsive site in April 2014 has seen a 50% increase in transactions
& an 80% increase in revenue compared to April 2013 for mobile and tablet users.
We targeted new audiences by launching the French version of the website, displaying all content on the desktop site and on all devices, and redesigned the user flow on the homepage. This resulted in a 90% increase in new visitors for April 2014 compared to April 2013.
Our performance team worked on minimising page load times, as a result both the Category and Homepage now load 50% quicker. We also ensured images were optimised for mobile users.
We customised Orlebar Brown’s CMS to create a flexible and scalable website, giving them the freedom to build their own homepage. The CMS allows Orlebar Brown to define how an image displays on mobile devices.