The Lucky Onion is a group of boutique restaurants, bars, hotels and Interior Designers, located in Cheltenham and the Cotswold’s.
The Lucky Onion is a group of boutique restaurants, bars, hotels and Interior Designers, located in Cheltenham and the Cotswold’s. Propeller worked with them to produce an easily navigable platform that clearly display the many different branches of the Lucky Onion Group, all whilst communicating the brand’s sense of rustic luxury.
The image-led homepage combines beautiful photographs with strong calls to action to invite the user to discover more about the identity of this eclectic brand. To give the design a quirky feel, not unlike the brand themselves, the content is discoverable via the hamburger navigation.
Propeller created a single platform from which the user can gain access to multiple venues. Mirroring the layout of the homepage so there is consistency throughout the site, ‘Eat Drink Stay’ compels visitors to focus on the aesthetics to drive content and design.
From supper clubs with world famous chefs and seasonal feasts to live music shows and festival partnerships, The Lucky Onion host a variety of high profile events across their 5 venues throughout the year. Propeller enabled them to showcase this via a multi-venue CMS controlled events platform that automatically anchors to the venue you are searching for via an accordion mechanism.