Propeller partnered with Lobster Kitchen to deliver a high-impact responsive site, which showcased their strong assets and branding to their full potential.
The website needed to communicate the fun, quirky atmosphere of the restaurant, whilst also placing emphasis on the importance of the origins of the product, their sustainably sourced lobster.
The site has since been dominated for a prestigious CSS Design Award.
Services: Website Design, Responsive build, CMS Development, Bespoke CMS region, Social Media Integration
Propeller designed a dynamic, full-bleed illustration for Lobster Kitchen's landing page, which evokes the coastlines of New England and Canada where their lobsters are sourced and flown in from; Communication the Lobster Kitchen story to the visitor from the moment they land on the site.
We created a static CMS carousel feature, which allows users to engage with the site by submitting an idea for a new dish. The client is then able to update this region themselves via the CMS with their chosen dishes.
We designed two integrated Food and Drink menus for the Menus page, which were designed and built to look like the blackboards showcased in-house. Alongside being recognized by Google bots, the menus are also updated via CMS so the client is able to have immediate access to update the content and add or remove menu items as they choose.