ICM Unlimited

ICM Unlimited

Providing intelligent insight and market leading research to The Guardian and the BBC.

We began working with ICM Research in 2013, realising the need for a responsive website. Following a rebrand in November 2014, ICM Unlimited was born

ICM Unlimited is a full service market research agency, providing the UK population with insightful research, recent poll results and a media centre bursting with trend series and opinion polls all of which are frequently quoted in the media. We began working with ICM in 2013, and doing our very own research, realised the need for a responsive website that gave ICM the ability to control their data and upload recent poll results using a bespoke CMS.

The ICM Unlimited website comprises of strong calls to action and easily controlled content categorisation that allows ICM to target their audience. Bold colours and a streamlined responsive platform on both tablet and mobile allow users to interact easily with ICM's services whatever their needs, wherever they are.

Visit figures are now 2x higher than on their previous website and strong user engagement highlights the website's success, month on month.

November 2014 saw a rebranding exercise lead by ICM’s parent company ‘Creston Unlimted’, which we rolled out across the site. We introduced a new logo, colour palette and fonts to reflect the company’s new brand identity as well as a new domain name. As a result, ICM Unlimited has undergone a visual refresh and the platform now reflects the brand’s new character.

Services: Web design, Responsive

ROBUST CALLS TO ACTION

Bold colours and a streamlined responsive platform on both tablet and mobile allow users to interact easily with ICM Research's services.

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MEDIA CENTRE

Providing insightful research, recent poll results and trend series

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