Huntsman

Huntsman

For over 160 years Huntsman has dressed a veritable Who’s Who of customers, from royalty and heads of state through to stars of stage and screen.

Huntsman was founded in 1849 and has been a Savile Row resident since 1919.

Huntsman partnered with us to launch its first foray in to eCommerce. Our objective was to couple the unique brand heritage with modern etail functionality.

We wanted to communicate the quality & craftsmanship of each product without distracting from the purchase journey.

Website Objectives

Huntsman selected us to help achieve the following goals:

  • Launch eCommerce for the very first time
  • Reposition the brand blending a long heritage with a fresh and modern approach to tailoring
  • Represent the brand's unique Heritage through an integrated gallery of some of the remarkable people they've dressed - From Bill Blass to Laurence Olivier
Website Objectives
Huntsman

"Since the launch of the responsive website - Huntsman has seen a brand new sales channel emerge with an increasingly global clientèle."

CMS - Collections

Showcasing seasonal collections is key and we wanted to build an area that allowed the team full CMS access to upload images and assign shoppable pieces, whilst giving the user a beautiful window in to the world of Huntsman.

Collections scroll seamlessly, each image is individually clickable, products are chosen per season and the Collections themselves are selected using a visual sub-navigation. The end result is akin to flipping through an elegant catalogue and selecting the pieces that have been curated by the Huntsman team.

CMS - Collections

What We Delivered

In bringing this distinctive brand online we were able to utilise its unique history to form the architecture of the site. Dedicated sections were built to showcase the Craftmanship, Cloths, Showroom and its celebrity clientele.

The bespoke Portfolio area houses the Who’s Who of customers and allows the Huntsman team to select ready to wear and shoppable products that match the specific personality.

What We Delivered