Propeller were commissioned by one of London’s most prestigious bar and restaurant groups, The ETM Group, to re-launch the brand’s online presence, to coincide with the expansion of their network of restaurant, pubs and bars in early 2015.
Each site is designed according to a different colour scheme, although they are united by the same unique responsive site template, and their integral use of full-bleed imagery.
Services: Website Design, Responsive Build, CMS Development
The ETM group count high end pubs, restaurants, bars, a club and a microbrewery among their collection – each of which boast a chic and unique interior style, focused around the name of the pub.
That in mind, the brief was to design and develop a robust website ‘template’ - that could be rolled out for each location that would maintain the individual feel of each of these atmospheric and beautiful venues, whilst establishing the ETM Group as a brand digitally.
The end result was a series of engaging, image led websites, utilising the individual branding, images and colour palate for each of the restaurants to generate a look and feel that’s entirely their own, yet united as a group by the same unique responsive site template, and their integral use of full-bleed imagery and a deep scroll to allow scope for heavy content.
Built on a bespoke Wordpress platform, the website template allows ETM to have control of almost all surface elements of their sites in real time - giving the rapidly expanding group the freedom to update anything from event listings to images, copy, menus and key regions to uploading new locations to the core ETM Venues feature.