Estella Bartlett is a young and exciting jewellery brand created by brother and sister duo Nick and Louise Bartlett. After unveiling the brand in 2011 and being stocked in some of the UK’s most prominent retailers,
After unveiling the brand in 2011 and being stocked in some of the UK’s most prominent retailers, Estella Bartlett have partnered with Propeller to commence on their first venture into the world of eCommerce.
Services: Responsive Build, eCommerce Platform
We had three crucial objectives set at the launch of this project:
- Launch the brand’s first fully transactional ecommerce site and digital flagship.
- Increase consumer engagement through the use of an integrated Instagram feed #estellabartlett
- Complete CMS control to update key ecommerce and content areas of the site
Propeller translated the brand’s ethos to an online design creating a minimal and contemporary website perfectly reflecting Estella Bartlett’s positive and inspiring aesthetic.
We’ve worked closely with the Estella Bartlett team to ensure a seamless experience whether browsing or buying, and to create a beautiful site that effortlessly blends editorial and product led content.
The CMS enables the team to create and edit a fully customisable homepage which allows Estella Bartlett to reflect the designs of their key collections in the content used on the site and guide the user’s first impressions.
An Instagram feed featuring images from both the Estella Bartlett team as well as fans and customers incorporates the playful character of the brand and allows Estella Bartlett to showcase carefully curated live content on site.