Daisy London

Daisy London

Born out of a love for the beautiful and exotic, out of a passion for travel and far-flung shores, and from a taste for adventure

James Boyd took the helm of his family’s business in 2009 and motivated by his father’s philosophies, went on to create the iconic Chakra bracelet we all know today.

Daisy London's stylish interpretations of prominent symbols have become a contemporary classic, favoured by celebrities and fashion editors alike.

We have had the pleasure of working closely with Daisy London for over five years driving sales and increasing conversions through their hugely successful online store.

Website Objectives

  • Enhance the user experience and increase sales of Daisy Jewellery online
  • Expand the brand to a global audience
  • Create a website that would appeal to both consumers and prospective stockists
  • Ensure a quick and efficient website for transactional ease
  • Increase consumer engagement and conversion rates online
  • Provide a visually immersive website experience that caters for classic and trend-driven content
Website Objectives
Daisy London

"Since relaunching, revenue has increased by 40% and transactions by 45%"

What We Delivered

Expanding Daisy’s demographic to increase sales has always been a key focus and with more than 500 stockists worldwide, including independent jewellers, fashion boutiques, major department stores, 5* hotel chains, luxury wellness centres and premium airlines, it was important that the website was internationalisation ready.

As well as a loyal UK audience, Daisy is now available online in Europe, USA and Australia and has been able to target a swell of new customers as a result.

Within two months of the launch, revenue from Europe saw a 8% average increase and countries further afield, like the US saw a 51% boost, and Australia increased twelve-fold.

What We Delivered

Merchandising

A website that achieved Daisy’s transactional needs as well as ongoing customer engagement was a necessity, so we designed a website that from start to finish exudes the brand’s individuality and philosophies, whilst gently guiding users through to purchase.

Born out of a need for brands to engage with customers on a more personal level and make information more readily available, we created a bespoke solution for Daisy. We incorporated press features from the Celebrity site region and lookbook items on the product page, providing users a more immersive brand experience that would increase purchase intent, and Daisy a slick automated content integration solution.

Merchandising