Crank Brothers

Crank Brothers

Where design meets the trail

Living, riding and working in Laguna Beach, CA, Crank Brothers is a collective of imaginative designers and professional engineers who are dedicated to creating contemporary bike parts.

Using meticulously researched and tested metals, alloys and an assortment of colours, Crank Brothers not only excel in design but industrial standards.

With a budding fan base of recognised athletes and a promising catalogue of some of the best bicycle components available on the market today, Crank Brothers partnered with us to launch an all new website that enhanced their digital representation as an authority in the cycling industry.

www.crankbrothers.com

Website Objectives

  • Provide a visually immersive website experience that emulated the brand’s personality
  • Enhance customer flow and increase conversion rates
  • Bespoke content management that easily allows for digital evolution
  • Improve customer service objectives with a customised CRM ticketing system and product care information centre
  • Streamline stock flow, orders, payment and delivery with UPS and SAP integrations
Website Objectives
Crank Brothers

Responsive eCommerce website, UX design & custom features

Dynamic customer service online (CRM)

We customised a platform to include a slick e-ticketing CRM system and content manageable product care region, giving the Crank team the ability to manage warranty, service, upgrade, returns and exchanges enquiries more efficiently.

PropShop allows Crank Brothers to directly manage enquiries through the website, enhancing their consumer service offering.

Dynamic customer service online (CRM)

What we delivered

We have had the pleasure of working with Crank Brothers from the planning stage right through to the launch of their all new responsive eCommerce website.

Every page is content managed, allowing for maximum flexibility in their content offering online. Crank Brothers can showcase powerful lifestyle imagery on each full bleed background, create hidden sales for their grassroots programme members and keep their fan base up to date with the latest goings on in the aptly named ‘explore’ journal.

The new Crank Brothers website transacts in US dollars and is internationalisation ready for future eCommerce growth. Complete with the UPS WorldShip integration, the website has the ability to calculate live delivery costs based on order size, streamlining the user experience from order to delivery.

What we delivered