Barrafina

Barrafina

Bringing the sophistication and charm of the UK’s Best Restaurant (National Restaurant Awards 2015) to life online.

Propeller partnered with kings of the London Tapas scene, Sam & Eddie Hart, to create a visually stunning digital platform for the Barrafina brand, online.

Pioneers of the ‘no reservations’ concept, the first Barrafina restaurant opened up on Frith Street in 2007 to a cult following, making queuing for 2 hours in the buzzy, atmospheric bar a perfectly acceptable - even enjoyable way to spend a Saturday evening. Since then, Barrafina has gone from strength to strength, with Frith Street being awarded a Michelin Star for it’s no thrills, authentic Spanish cuisine, the Barrafina cookbook, then two more restaurant’s opening up nearby in Covent Garden, on Adelaide Street and most recently, on the iconic Drury Lane - not to mention being awarded the very prestigious Best Restaurant in the UK accolade, by the National Restaurant Awards 2015.

The final product is a dynamic website that engages users with the unique mosaic imagery, prominent calls to action, and responsive build.

Services: Website Design, Responsive Build, Social Media Integration, Multi-Venue Platform

Unique Touches

The result was a beautiful, modern, full bleed design, brought to life via quirky animations (such as the lazy load as you scroll through the site), engaging the user and giving them an enticing visual experience of the unique Barrafina interiors and atmosphere, not to mention the Michelin star dishes!

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Multi-Venue Platform

To coincide with the launch of Barrafina on Drury Lane – we created a Restaurant’s page, with a spectacular mosaic animation, separating each of the venues on the page. Each featuring individual menus, designed to look as much like the in-house menu placemats as possible – giving the user the best possible, full Barrafina experience, digitally.

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Social Media Integration

Via a live Instagram feed - Barrafina publish their daily specials, which change for Lunch and Dinner at all three restaurants each day. The menus boards are chalked up at each venue, posted on Instagram, then fed through onto the website via the Instagram profile for each restaurant, allowing each Barrafina to bring its own identity to the website.

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